Twitter Not Working Out For You? Here’s Why
I’ve been using Twitter regularly since the summer of 2008. I actually signed up earlier than that but found no real use for it. When the 2008 election campaign kicked in, I found in Twitter the best place to get links to stories, up to date information, and of course, tweets from candidates, particularly President Obama. At the time, he had something like 50,000 followers which was an unheard of number. Since then, I have used Twitter effectively and it has resulted in a whole bunch of new connections, friendships, website traffic and more.
Lately, I have noticed some people complaining about Twitter in that they’re not getting out of it what others do. When I examined how they use it, I noticed there are some similarities in how they use it. If you want Twitter to work for you, then be sure you’re not falling into these habits.
Follower/Following Ratio – You cannot expect Twitter to be a two way street when others are doing all of the work. Some time ago I saw somebody ask a question on Twitter and then about 30 mins later complain that he was getting no response and making comments about “social media” not being very social. He was being followed by nearly 1000 people, but only following 80 people. How does he expect people to be social if he doesn’t care about what the people following him are saying? I don’t follow everybody that follows me, but I am also not going to build up nearly 1600 followers and then only follow 100. Twitter is about more than conversations. It’s also about being part of a community. If you have a Super Bowl party, invite 100 people to come over to watch but then make 95 of them watch through a window outside the house, what does that say? Following rules are not set in stone. Famous people have large followings and only follow a few, but often many of them are willing to be part of a community. Gary Vee is a perfect example. He has over 800,000 followers but Tweet something at him and more likely than not, he will respond. Others like Guy Kawasaki follows everybody back, but his Twitter stream is much more of a content aggregator than anything else. The bottom line is, if you’re a basic Joe on Twitter, engage with more of the people that follow you by showing interest and following them back.
Promoting Yourself At All Times – As I said above, Twitter works best in the context of community. If all you do is talk about yourself or tweet links to only your blog posts, then people will eventually tune out. It’s worse if you’re not following anybody because you have no idea what it is they’re talking about. When I see a new follower, one of the first things I do is look at their stream. If all I see is self promotion, I don’t bother following back.
It Is Not About You – One of my favorite books of all time is ‘7 Habits of Highly Effective People.’ In it, Stephen Covey writes, “Seek first to understand, then to be understood.” This is essentially an offshoot of what Jesus said in Luke 6:31 – “Do to others as you would have them do to you. (NIV)” It is easy to find people on Twitter who have the same interests you do. Don’t jump into Twitter and start asking people questions (unless of course it is related to using Twitter itself) and looking for help on issues. Do that first for others. Ask how you can help others. Seek out those with similar interests and see if they’re asking questions. If they are, jump in and assist. It is the easiest way to engage people and have them follow you.
Make an effort to provide interesting tweets – Twitter indeed start off being a, “What are you doing?” application. And early on, people used it for that purpose. But Twitter has evolved. Yes, people still send out tweets that say, “I’m off to Starbucks” or “Getting ready to see ____ in concert.” I do it. It’s common. However, your entire twitter stream should not be filled with the mundane facts of your life. Other areas to avoid: Doing nothing but tweeting quotes, never tweeting anything yourself, but just @ replying others and doing nothing but re-tweeting.
Change how you use Twitter if you’re frustrated with it and it will work better for you.
Anything you would add to the list?
If you’re a beginner, check out this post by Jeff Goins for some good tips.











